Meet The Board

Will Bax, Chief Executive Officer, Retirement Villages Group

Will Bax, Chief Executive Officer

Will joined Retirement Villages Group in April 2019. He was previously Executive Director at Grosvenor Group with responsibility for the management and development of its 300-acre central London estate. He has also been Chair of the Mayfair Forum, responsible for creating one of London’s first Neighbourhood Plans, and a board member of the New West End Company, the business improvement district for the West End.

Will, married with three children and living in Wandsworth, London, is also a Trustee of The Old Royal Naval College, responsible for Christopher Wren’s riverside masterpiece in Greenwich, now a UNESCO world heritage site.

Neil Donaldson, Group Finance Director, Retirement Villages Group

Neil Donaldson, Group Finance Director

After earlier senior finance roles in the IT industry, Neil moved across to the care sector seven years ago. Initially with a provider of residential services to adults with learning difficulties, and then more recently with a nationally based elderly care home provider. He brings a wide range of board level experience having managed the finances of these organisations during a difficult and financially challenging period within the wider care industry. Neil is an Associate Member of the Chartered Institute of Management Accountants (CIMA).

William Crawford, Group Development Director at Retirement Villages Group

Will Crawford, Group Development Director

Will joined Retirement Villages in 2015 and is the Development Director with overall responsibility for growing the portfolio through acquisitions and development. Will has acquired and developed out numerous development opportunities in the leisure, commercial and residential sectors having previously worked for such companies as Whitbread, Arlington and Kilmartin. Will is a Chartered Surveyor (MRICS).

Sarah Burgess

Sarah Burgess, Group Sales & Marketing Director

Sarah has considerable experience in the residential property industry, in both estate agency, as well land and new homes, specifically focusing upon retirement housing sales. She is responsible for overseeing the group’s marketing with direct responsibility for all property sales. This encompasses the dedicated in-house agency service, acting for residents and their families at the time their property is sold.

Oscar Russell, Group Estates Director

Oscar joined Retirement Villages in 2014, and has overall responsibility for ensuring the smooth operation and management of the villages and their estates. Oscar previously worked in the Leasehold Block Management sector, managing large portfolios in and around London for some of the leading house builders and developers. Oscar is a Member of the Institute of Residential Property Management (MIRPM) and an Associate of RICS.

Christina Edwards CBE – Non-Executive Director

Christina Edwards CBE, Non-Executive Director

Christina has a lifetime of experience at senior management and director level in the National Health Service, the Department of Health and in the charitable sector. She will support and challenge care management and practice to further enhance the experience and safety for residents as well as encouraging good governance across all group functions. She chairs the Group Quality, Compliance and Risk Committee. Christina is a Registered General Nurse and Health Visitor with a Masters Degree in Business Management.

Zoe Rocholl, Executive Director – People, Culture and Innovation

Zoe joins the business from EcoWorld London, and prior to that, Battersea Power Station. In both roles she played a fundamental part in organisational and culture change as part of a growth strategy.

Zoe’s experience in real estate makes her perfectly placed to support RVG in realising its potential, with responsibility for everything that affects people, culture and innovation across the business.

She has a teenage daughter and lives in London.