Meet The Board

Will Bax, Chief Executive Officer, Retirement Villages Group

Will Bax, Chief Executive Officer

Will joined Retirement Villages Group in April 2019. He was previously Executive Director at Grosvenor Group with responsibility for the management and development of its 300-acre central London estate. He has also been Chair of the Mayfair Forum, responsible for creating one of London’s first Neighbourhood Plans, and a board member of the New West End Company, the business improvement district for the West End.

Will, married with three children and living in Wandsworth, London, is also a Trustee of The Old Royal Naval College, responsible for Christopher Wren’s riverside masterpiece in Greenwich, now a UNESCO world heritage site.

Tim Seddon, Executive Director

Tim Seddon joined the board at Retirement Villages Group in April 2020. Previously Property Director heading the London and SE Region at St Modwen Properties PLC, and before that Development Director and Head of Urban Community Development at Land Securities, Tim brings strong experience in leading large complex development programmes, with a particular interest in community and place-making principles.

Christina Edwards CBE – Non-Executive Director

Christina Edwards CBE, Non-Executive Director

Christina has a lifetime of experience at senior management and director level in the National Health Service, the Department of Health and in the charitable sector. She will support and challenge care management and practice to further enhance the experience and safety for residents as well as encouraging good governance across all group functions. She chairs the Group Quality, Compliance and Risk Committee. Christina is a Registered General Nurse and Health Visitor with a Masters Degree in Business Management.

Zoe Rocholl, Executive Director – People, Culture and Innovation

Zoe joins the business from EcoWorld London, and prior to that, Battersea Power Station. In both roles she played a fundamental part in organisational and culture change as part of a growth strategy.

Zoe’s experience in real estate makes her perfectly placed to support RVG in realising its potential, with responsibility for everything that affects people, culture and innovation across the business.

She has a teenage daughter and lives in London.

Hetal Trivedi, Chief Financial Officer

Hetal Trivedi joins the team as Chief Financial Officer, to help to lead the business through our ambitious growth strategy to deliver 5,000 new urban and peri urban retirement homes by 2030.

Hetal will be responsible for risk management, financial stewardship, optimising the Group’s profitability and helping to scale the business during a planned period of rapid growth. He joins from The Crown Estate where he held the position of Head of Commercial Finance, and previously held senior roles at J Sainsbury plc, BT, Homebase and Grant Thornton.