Welcome to Will Bax – our new Chief Executive

News posted

25th March 2019

We are delighted to announce the appointment of Will Bax as the new Chief Executive of Retirement Villages Group Ltd (RVG).

Will replaces Andrew Ovey, Head of Healthcare at AXA Investment Managers – Real Assets (AXA IM – Real Assets), who became Chief Executive following AXA IM – Real Assets’ acquisition of RVG on behalf of its clients in September 2017. Andrew will continue as a director with an active role in the Group.

Will Bax, Chief Executive Officer, Retirement Villages Group

Will joins the company in April 2019. Previously Executive Director at Grosvenor Group with responsibility for the management and development of its 300-acre central London estate, he has particular expertise and passion for developing and managing places that have a positive impact on people.  

He has significant experience of urban governance, having been Chair of the Mayfair Forum, responsible for creating one of London’s first Neighbourhood Plans, and a board member of the New West End Company, the business improvement district for the West End.  

Commenting on Will’s appointment, Andrew Ovey said: “We are delighted to welcome Will and see him lead the continued growth of the business. Over the last 18 months, AXA IM – Real Assets has set RVG up with the structure and procedures necessary to invest institutional capital into the sector. We have made good progress with our pipeline, starting construction on two new villages, winning landmark planning appeals and adding new sites. At the same time, our residents and existing villages remain a core focus as we continue to extend and improve many of our villages, helping to deliver and support thriving communities.” 

Will, married with three children and living in Wandsworth, London, is delighted to be leading the RVG board: “Building communities that support older people in their own homes can make a massive difference to the growing population of over 75s – reducing isolation, promoting an active lifestyle and helping with daily chores, not to mention the family housing it releases and the reduction in care costs. But the UK remains woefully undersupplied – the retirement village sector is a huge opportunity and I am delighted to lead RVG on the next stage of its growth.” 

Will is also a Trustee of The Old Royal Naval College, responsible for Christopher Wren’s riverside masterpiece in Greenwich, now a UNESCO world heritage site.