Twice as many people are enjoying UK-based holidays this year than are travelling to any other named destination, according to our most recent survey.
Half of the people who answered our summer holiday survey are spending their main holiday in the UK this year.
The other half were split practically down the middle between journeying to Europe and to America.
When it comes to why people choose a holiday destination, the standard of accommodation was the overriding factor. For a quarter of people the availability of activities such as sailing or walking was key, suggesting the traditional ideal of relaxing by the pool was less appealing.
One person who answered the survey felt no holiday was complete without their pet and they deliberately sought out dog-friendly hot spots.
The summer months remain the most popular time to get away from home. Half the people who answered enjoy at least a week away during the traditional holiday time. 25 per cent prefer to take their main break out of season.
And when it comes to booking breaks more people leave it later. Around 50% of those we questioned book just a few weeks before departure. A quarter do prefer to give themselves ‘something to look forward to’ paying their deposit between six and 12 months in advance.