Why brands should be paying more attention to retirees

30th June 2014 - By Sarah Burgess

With my sales and marketing hat on I found the latest information on marketing trends among the older generation quite fascinating and wanted to share it with you. As we market to this sector of the population I think we would probably endorse…

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Retirement living does not mean negative living

17th June 2014 - By Sarah Burgess

Why does society automatically associate old age with deterioration? Apart from some of the obvious physical aspects which may naturally decline due to wear and tear, there is plenty that is actually on the up! I wanted to share this BBC article with…

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Times’ columnist flies the flag for retirement living

10th May 2014 - By Sarah Burgess

Are you a Times reader? If so, did you see Saturday’s edition, and more precisely, Janice Turner’s column on page 23? 

If not, here is the start of the article, the rest sits behind the Times’ paywall unfortunately: http://www.thetimes.co.uk/tto/opinion/columnists/article4079830.ece

I really wanted to draw…

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Retirement property needs start to grab the headlines

8th April 2014 - By Sarah Burgess

At last we are starting to see some exposure in the media for retirement property provision and the growing need for more focus to be given to private retirement property as well as Government-funded schemes. We are all aware that the amount of…

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A call for more retirement homes in rural locations

19th March 2014 - By Sarah Burgess

“More villages in rural areas, or closer to the seaside, and some larger properties too, if possible. ”

This was part of the survey feedback from subscribers to one of our recent 
e-newsletters. We asked if purpose-built retirement properties provide value for money and…

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